Healthcare HR Case Study: Atlantic Reproductive

For Atlantic Reproductive Medicine, the mission is simple and straightforward—to provide the highest level of tailored, comprehensive fertility care for all.

The clinic combines state-of-the-art facilities and technology with an unparalleled level of care. Their doctors have developed reputations as “physician-scientists” who profoundly care for their patients.

To propel operations forward and continue growth, the clinic needed the same combination of innovation and care for its human resources (HR) function. Luckily, they found it with isolved.

Atlantic Reproductive Medicine has a mix of full-time, part-time, hourly and salaried employees. Juggling an eclectic mix of talent can be difficult—especially for an HR team of one. Tina Manley, the company’s Chief Operating Officer (COO), acts as the de facto HR department for the clinic, which is a heavy burden for a small and growing organization. Manley was in search of an all-in-one human capital management (HCM) platform to alleviate HR burden, which is exactly what isolved People Cloud™ is.

Seamless and Easy

Manley initially used People Cloud to only process payroll for the clinic but quickly realized that other features of the platform could be useful as well.

“I started out slow, but over time I realized that you’ve got these other areas of the platform that can help me,” Manley says. “I think that for any small business that has a small HR team or even just a team of one, it’s very useful because you’re only going to the one platform to find all the things you need and want.”

Before, when using multiple platforms to serve her HR needs, Manley said it was a very cumbersome process. But now? “It’s just so seamless and easy with isolved.”

Helping Employees Help Themselves

For smaller HR teams, there often isn’t enough time in the day to get everything done. Research shows that 48% of HR leaders spend four or more hours per day answering repetitive questions. Manley was able to remove administrative burden through isolved’s employee self-service capabilities.

“Employees can log into isolved People Cloud, they can change things like information, deductions, etc. You’re giving employees autonomy while also freeing up time to focus on other things. For a small business looking to create time savings, it’s incredibly valuable.”

-Tina Manley, COO

Analytics to the Rescue

In the world of fertility medicine, data is a precious commodity. Clinics are often asked to pull reports for purposes of possible mergers or buyouts. These requests come often and without much notice. This left Manley scrambling to pull together reports from multiple sources of truth—an entirely manual process that consumed a massive chunk of time.

isolved People Predictive Analytics has transformed the way Atlantic Reproductive handles its data and reporting. Additionally, Predictive People Analytics has enabled the organization to become strategic in its HR endeavors. For example, the analytics functionality made it clear that the company had difficulty keeping its front desk staffed. This led them to explore other options, like virtual assistants.

As a result of Predictive People Analytics identifying a business problem, they discovered a real-world solution and will soon be rolling out isolved Conversational Virtual Assistant—which is an HR chatbot that enables employees to access information without having to wait on their HR help desk. This will further allow the organization’s HR team to focus on more strategic, revenue-generating initiatives.

Maybe most importantly of all, Predictive People Analytics has reinforced what Manley has always suspected from an HR perspective—but couldn’t quite qualify or quantify. “isolved Predictive People Analytics gives me the data to back me up on what I feel. It allows us to validate what we’ve always felt,” Manley says.

Recommending to Peers

Manley enthusiastically recommends isolved to other HR practitioners for a simple reason. “isolved is a one-stop-shop for HR. You can start out slow with payroll, and slowly, over time add more features. I’m going to one platform for all the things I need instead of a hundred different places to do multiple things.” With isolved, Manley can give her employees autonomy and focus on more strategic initiatives.