Through the Indeed Trusted Media Network (TMN), job postings are extended beyond Indeed to a network of partner sites, media partners and job sites to increase reach. This distribution model allows employers to promote job ads across a broader range of platforms while managing activity from a centralized system.

The Indeed Trusted Media Network supports talent acquisition by expanding where job seekers can discover open roles. Instead of relying on a single job board, TMN distributes job posts across partner sites that may include industry-specific platforms, social media channels and other digital marketing environments. This broader reach helps connect employers with candidates who may not be actively searching on Indeed alone.

For hiring teams, this approach supports both visibility and targeting. Job posts can appear in more relevant search environments, which can improve engagement and increase the likelihood of attracting high-quality applicants. It also supports campaign optimization by aligning job distribution with hiring goals, job type and labor market conditions.

This model is particularly useful for organizations hiring across multiple roles such as full-time or part-time positions or in competitive markets. By expanding distribution, TMN helps recruiters reach more diverse candidate pools while supporting long-term retention by attracting candidates aligned with company culture.

How the Trusted Media Network Works

Through the Indeed Trusted Media Network, job posts are distributed from a central platform to a network of partner sites and media partners. This allows employers to extend visibility without manually posting to multiple job boards.

The process is driven by automated distribution and campaign alignment. When employers post jobs, the system determines where they should appear based on factors such as job type, location and hiring goals.

A typical TMN workflow includes:

• Create the job post within the recruiting platform or applicant tracking system

• Distribute the job across partner sites and media partners within the network

• Display the job on relevant job sites based on targeting and campaign goals

• Track performance metrics and applicant flow across all channels

This matters because it simplifies how recruiters manage distribution. Instead of posting the same job across multiple job boards, TMN centralizes the process and expands reach automatically.

Key Benefits for Hiring Teams

For hiring teams, the value of the Indeed Trusted Media Network comes from expanded reach and improved access to job seekers. By distributing job ads across multiple partner sites, recruiters can connect with candidates who may not be active on a single platform.

Key benefits include:

• Broader exposure across multiple job sites and partner sites

• Improved access to high-quality candidates

• Reduced manual effort when distributing job posts

• Better alignment between campaign goals and candidate targeting

Another benefit is improved efficiency. When distribution is automated, recruiters can focus more on reviewing applicants and less on managing job postings across different platforms.

These benefits matter because reach directly impacts applicant flow. A wider distribution network increases the likelihood of finding the right talent, especially in competitive labor markets or for hard-to-fill roles.

How It Supports Your Sourcing Strategy

Within a sourcing strategy, the Indeed Trusted Media Network supports the top of the funnel by expanding where candidates encounter job postings. It complements traditional job board strategies by adding additional distribution channels.

This approach is particularly useful when hiring teams need to reach passive candidates or expand beyond a single job board. By distributing job ads across partner sites, TMN helps diversify sourcing channels and reduce reliance on one platform.

TMN supports sourcing strategies by:

• Extending reach beyond a single job board

• Targeting candidates across different job search behaviors

• Supporting campaign goals with broader distribution

• Improving visibility for open roles in competitive markets

This matters because sourcing success depends on visibility and access. A broader distribution strategy helps recruiters reach more candidates and build stronger pipelines for current and future hiring needs.

Key Considerations for Use

When using the Indeed Trusted Media Network, human resources (HR) teams should evaluate how it aligns with their recruiting goals and existing workflows. Not all roles require expanded distribution, and effectiveness can vary based on job type and market conditions.

Key considerations include:

• Alignment between job type and distribution strategy

• Quality of job description and relevance to target candidates

• Tracking metrics to evaluate performance across partner sites

• Integration with applicant tracking and recruiting systems

Another consideration is campaign management. While TMN expands reach, recruiters still need to monitor performance and adjust strategy based on results.

These considerations matter because distribution alone does not guarantee success. Strong job ads, clear targeting and active performance review are still necessary to attract the right candidates and meet hiring goals.