From 120 to 1,400 Locations: The Talent Acquisition Strategy Behind Mavis Tire’s Growth

Mavis Tire has grown into one of the largest independent tire and automotive service retailers in the U.S.

As the company expanded into new markets, expanding from 120 stores to more than 1,400 with nearly 13,733 employees, hiring became more complex. Managing thousands of applications, maintaining compliance across multiple states, and keeping the process efficient for both hiring managers and candidates required a system that could grow with them.

For more than 12 years, Mavis Tire has relied on isolved Talent Acquisition (formerly ApplicantPro) to handle high-volume hiring, streamline onboarding and support compliance. That partnership was put to the test in 2023, when the company acquired 600 new store locations. They needed to integrate employees, fill critical positions and give hiring managers the tools to move fast—all while ensuring compliance and maintaining a seamless candidate experience.

Filling Roles Across 600 New Locations

For many companies, this kind of expansion would have slowed operations. But for Mavis Tire, the transition was smooth because isolved Talent Acquisition had already laid the groundwork for hiring.

"We acquired 600 store locations—Tire Kingdom and NTB—and using isolved Talent Acquisition really made the transition much more seamless for us. We were able to immediately start posting the jobs, review applications and get all these managers onto the system.”

— Jenna Merritt, Talent Acquisition Analyst at Mavis Tire

Without a strong hiring system in place, the acquisition could have resulted in staffing shortages, hiring delays and recruitment difficulties across multiple states. Many of the newly acquired locations had managers who were used to long turnaround times in hiring. But once they were set up with isolved Talent Acquisition, they quickly saw a difference.

“Many of these managers were used to long turnaround times for getting applicants assigned to them and hired,” said Jenna Merritt, a talent acquisition analyst at Mavis Tire. “But after each training session, they said they loved the system and thought it was far more intuitive than what they had used before.”

Keeping Up with Expansion

Before isolved Talent Acquisition, Mavis Tire relied on manual hiring processes that weren’t built for rapid expansion. Store managers handled hiring independently, making it difficult for the corporate team to track applications or maintain consistency across locations. A five-page paper application discouraged candidates, leading to high drop-off rates and a slower hiring process.

Multi-state compliance added another layer of complexity. Each store had different tax and hiring requirements, and managing paperwork manually led to errors, delays and administrative burdens.

isolved Talent Acquisition streamlined hiring by giving regional managers direct access to applications, improving collaboration with human resources (HR) and eliminating bottlenecks. Integration with job boards like Indeed improved applicant flow, while QuickApply features made it easier for candidates to complete applications, reducing drop-off rates. Customized reporting also gave the company better visibility into hiring trends, helping the team track progress and make data-driven decisions.

“HireForms has been really helpful in having all of our mandated state forms for all of our different stores,” said Merritt. “Our previous issues included difficulty storing and retrieving information, errors in paperwork due to handwriting versus digital forms, and manual data entry mistakes."

Making Hiring Easier for Everyone

“isolved Talent Acquisition didn’t just make hiring easier. It improved the experience for candidates and managers. “We've had people tell us that it's really easy for them, even if they're applying on Indeed, because they have that QuickApply integration,” said Merritt. “No issues with getting their applications pushed through to hire.”

By eliminating long application processes, Mavis Tire made it easier for candidates to apply and stay engaged throughout the hiring journey. Higher application completion rates meant more candidates successfully submitted applications, leading to a stronger hiring pipeline. Automated status updates kept applicants informed, reducing uncertainty and improving transparency.

Onboarding also became more efficient. Instead of dealing with scattered paperwork, isolved Talent Acquisition helped the company organize new hire documentation, ensure compliance and move employees into their roles faster. “It’s kind of a one-stop shop for our team to be able to onboard new hires. It makes it so much easier for us and saves a lot of time overall.”

Hiring managers also gained direct access to applications, making it easier to review candidates, collaborate with HR and make hiring decisions faster.

Beyond technology, strong customer support played a major role in Mavis Tire’s success. Having a dedicated account manager gave the talent acquisition team direct access to expert support, instead of relying on a general support line.

“Our account manager is absolutely fabulous. Anything we throw her way, she comes back with a resolution,” said Merritt. “She’s really quick to implement things for us, and overall, she's been a pleasure to work with.”

What’s Next?

Mavis Tire will continue to expand into new markets and strengthen its position as a top employer in the automotive industry. The company is focused on building its employer brand to attract top talent, leveraging data from isolved to track hiring trends and improve recruitment strategies.

With isolved’s support, Mavis Tire doesn’t have to worry about hiring slowing down its growth. The company can expand with confidence, knowing that every new store location will be ready from day one.

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