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Help Your Clients Navigate the HR Landscape in 2024: Prioritizing Benefits, Surveys and HCM Technology

Wednesday December 13th, 2023

Estimated time to read: 1 minute, 45 seconds

 Benefits Enrollment Technology (Brokers Guide)

As the countdown to the new year begins, your clients are gearing up to tackle the evolving landscape of human resources, benefits and payroll. Insights we received from our third-annual HR Leaders Report shed light on the top priorities for HR decision-makers in 2024. Unsurprisingly, three key initiatives have emerged as the focal points for organizations looking to enhance their employee experience (EX): benefits enrollment, employee surveys and human capital management (HCM) technology.

To help your clients start 2024 on the right foot, here’s a breakdown of the most sought after technologies according to HR decision makers.

Benefits Enrollment – Simplifying EX

Topping the list at 44 percent is benefits enrollment. Employers are increasingly recognizing the pivotal role benefits play in shaping overall EX. When faced with crucial decisions related to finances and health, employees turn to their employers for guidance. Streamlining the benefits enrollment process through intuitive technology not only simplifies procedures but also contributes to an enjoyable EX.

The key to success lies in clear communication and user-friendly interfaces that demystify the complexities of benefits enrollment. By leveraging the right technology, brokers can assist their clients in creating a seamless benefits enrollment experience. This not only enhances overall EX but also contributes to higher retention rates and a more satisfied workforce.

Employee Surveys – Nurturing Company Culture

Following closely behind at 41 percent in HR leaders’ priority rankings are employee surveys. Fostering a positive company culture and providing top-notch benefits are integral components of keeping employees happy. Conducting regular surveys is the linchpin in obtaining valuable feedback from employees. This feedback loop allows organizations to tailor their benefits offerings to meet the evolving needs and preferences of their workforce.

The strategic deployment of employee surveys enables clients to identify areas of improvement, showcase a commitment to employee well-being and build a workplace culture that resonates with their team. Armed with insights from surveys, HR leaders can fine-tune benefits packages to ensure they align with employee expectations, ultimately aiding in the retention of top talent.

HCM Technology – Meeting Client Needs

HCM technology comes in third on the priority list, with 40 percent of HR leaders recognizing its significance. Your clients are increasingly aware of the need for HCM platforms and are making strategic investments in this area.

Your clients are turning to HCM technology to streamline various aspects of human resource management. From talent acquisition to performance management, HCM platforms provide a comprehensive solution that empowers organizations to manage their workforce efficiently.

As we step into 2024, the HR landscape continues to evolve, with a pronounced focus on benefits enrollment, employee surveys and HCM technology. Brokers equipped with these insights can guide their clients toward implementing strategies that not only align with industry trends but also contribute to a workplace environment that attracts and retains top talent.

For more information, contact your benefit services sales executive or visit us at

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